Local SEO

In the last five years, local SEO has become intricate, difficult, and even confusing. Specializing in local SEO, Red Dragon Web Media can help local companies navigate this complex environment, and come out the other side with an effective SEO campaign.

“The feeling of personal investment in my project.”

The guys at Red Dragon Web Media made the process simple and showed me what options were available… And one thing Red Dragon Web Media gave me was the feeling of personal investment in my project. I felt like they were there with me investing as much as I am. The personal touch is amazing.

Kevin "dark heart" Knight – Seattle General Contractor

The Local SEO Environment: Mobile Becomes King and Google Is Adapting

A trend that seemingly will continue to progress with the expansion of smartphones, tablets, and smart watches, the Internet is now accessed more on mobile than on desktop. User behavior and preferences are different between mobile and desktop, so Internet players are changing the operations of their technologies to better suit the fast growing mobile segment.

 

One of the first of these changes was in 2014, when Google switched its local organic search results from carousel to “local pack” list format, which is more user-friendly on smaller screens. Completely new best practices for local SEO were developed across the marketplace in response, and this was just one change from one Internet company. A major revamp of search algorithms on mobile ensued that began directing more traffic to mobile-friendly sites. This had big implications for local SEO agencies.

 

Today’s mobile search user is much more sophisticated than before, thanks to an ever-increasing usage of mobile for Internet. Google, in particular, continues to revise and change its search technologies to ensure the authenticity of its results—getting away with “black hat” SEO trickery, like using fake addresses, is getting much harder in this new environment.

seo traffic growth

Red Dragon Web Media Is Your Go-To Local SEO Services Company

An expert local SEO agency is necessary to be competitive in the realm of local SEO, and is increasingly necessary to be competitive in the market at large given the growing prevalence of digital media. Tread lightly with young agencies that have only basic services. Keep your agency and your campaigns accountable for latest best practices by revisiting tactics and strategy every quarter. The majority of local businesses cannot or don’t want to put resources toward SEO, so a strategic, well-planned campaign can put you at a significant advantage in your marketplace.

For a full explanation of our Local SEO services and to request an SEO proposal, please call us at 425-954-5477!

“I would recommend these services to all my friends.”

Josh designed my website and had it live in 7 days. He did a great job and was receptive to feedback and the changes I asked for. He has already helped me get some great leads and we are on schedule with the online marketing plan for my business. I would recommend these services to all my friends.

Jacob Richmond - Seattle Handyman

The Local SEO Challenge: Adapting As Quickly As Technologies Are Changing

Change hasn’t subsided and is likely to continue, maybe at an even faster rate. Local SEO agencies will need to stay up to date and be constantly developing and learning new best practices in order to best serve their local business clients. There is simply too much going on in this SEO realm for leadership teams to take on this responsibility themselves.

 

With all of these changes come more and more variables in the organic ranking algorithm for local SEO campaign managers to account for. Hundreds of factors have been discovered by a top SEO research firm, which effect not only traditional organic rank but also local pack rank, competitive rank, and negative rank. Optimizing for every one of these factors is not feasible within reasonable resources, even for major corporations, posing another local SEO challenge: selecting which ranking factors to optimize and which to ignore.

The Local SEO Solution: Focus On The Foundations

The most strategic approach in any environment of frequent change is to build a strong foundation within pieces that are unlikely to change moving forward. Some of the most important local SEO factors today are going to remain important tomorrow. Focus your resources on these optimizations.

The most strategic approach in any environment of frequent change is to build a strong foundation within pieces that are unlikely to change moving forward. Some of the most important local SEO factors today are going to remain important tomorrow. Focus your resources on these optimizations.

  • Mobile-friendly website format: A responsive, or mobile-friendly, site is paramount. This improves your organic ranking and provides an optimal online experience for visitors, which will drive conversion and boost your brand.
  • Strategic link profiling: Inbound links are a critical factor in Google’s organic search results algorithm. Domain and individual page authority are increased by using high-authority, natural links. Deleting negative links and redoing anchor text should also be considered.
  • Title tag optimization: Title tags are another critical factor in Google’s algorithm. Adhere to best practices in developing title tags, and be sure to integrate frequently used keywords. The impact of well crafted title tags can be immediate.
  • Superior content: Top-quality content is favored by the algorithm. Google evaluates the quality of content on the basis of shareability, authority, uniqueness, usefulness, and relevance.
  • City and state visibility: Ensure Google can always detect where you are. City and state should be included on all text, image alt text, URLS, H1 tags, and title tags.
  • Get the most from your solid foundation: Secondary local SEO optimizations, like developing a blog on your site and gaining ratings & reviews, can make a huge difference in your organic search ranking when the above foundational optimizations are in play.
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